Introducing a fashion line inspired by the two million Canadians affected by osteoporosis

TORONTO, Feb. 6, 2019  – Models clad in stylish bubble wrap strutted down the Toronto Fashion Week® x RE\SET™ runway at last night’s Bübl x DAVID DIXON world-debut at the Royal Ontario Museum. More than 400 guests viewed the collection, but it was only the beginning for Bübl.

A partnership between Osteoporosis Canada and acclaimed fashion designer, David Dixon, Bübl x DAVID DIXON incorporates bubble wrap – a universal symbol for protection – into runway pieces inspired by the two million Canadians affected by osteoporosis.

“I am thrilled to be partnering with Osteoporosis Canada to bring awareness to bone health,” says Dixon. “A big part of my job as a designer is to take the invisible and make it visible; that’s exactly what Bübl will do for this largely unseen disease.”

For those who missed the Toronto Fashion Week® x RE\SET™ premier, photos can be found here and the Bübl collection is viewable online at BüblFashion.ca. For Torontonians, Yorkville Village, on the top floor of 55 Avenue Road, will host select pieces for the next two weeks.

Alongside Bübl, Osteoporosis Canada has many resources aimed at raising awareness around bone health. Since 1982, the organization has supported those living with the disease, helping drive awareness, research, and advances in treatment.

“We are on a mission to make Canadians unbreakable,” says Dr. Famida Jiwa, President and CEO, Osteoporosis Canada. “Osteoporosis affects two million Canadians, including many young people that do not realize the risks they face; so, it is imperative that we reach a new generation and younger audience; David Dixon and Toronto Fashion Week® x RE\SET™ will help us do just that.”

Because many Canadians don’t realize the risks they face, Osteoporosis Canada launched the Know Your Risk quiz. A simple quiz, it identifies personal risk factors and helps Canadians work with their doctors to protect themselves.

Visit bublfashion.ca to find out more and take the Know Your Risk quiz (it’s the stylish thing to do).

About Osteoporosis Canada
Osteoporosis Canada is the only national organization serving people affected by osteoporosis. The organization works to educate, empower and support individuals and communities on bone health and in the risk-reduction and treatment of osteoporosis.

Commonly referred to as the “silent thief,” osteoporosis is an incurable disease that can cause bones to weaken over time, without any signs or symptoms leading to increased risk of breaking a bone.

Osteoporosis Canada provides medically accurate information to patients, health care professionals and the public. The organization has established clinical practice guidelines and long-term care and exercise recommendations. The Scientific Advisory Council (SAC) is made up of experts in osteoporosis and bone metabolism and is a volunteer membership. Comprised of clinicians, researchers and educators, the SAC advises Osteoporosis Canada’s board and staff on scientific and medical issues.

Two million Canadians are affected by osteoporosis and many do not even know they are at risk of the disease and the fractures it causes. Understanding the risk factors associated with osteoporosis can lead to early detection and improved management of the condition.

Website: osteoporosis.ca

About David Dixon
David Dixon goes where no one else does. After graduating from Ryerson University in 1995, he recognized a gap in the Canadian Fashion Industry: women’s contemporary evening wear and event dressing. With that, his eponymous label was born. Today, his designs are sold across Canada and in select boutiques around the globe. David’s latest collection, Bübl x DAVID DIXON, continues his history of breaking new ground in fashion. Throughout his career, David’s innovative designs have won him a following with many in film and fashion, including Meg Ryan, Meagan Follows, Jeanne Beker, Noot Seear, Linda Evangelista, Coco Rocha and more.

Website: daviddixon.ca

About Toronto Fashion Week® x RE\SET™
Toronto Fashion Week® x RE\SET™, an event showcasing fashion, art, music and culture takes place in Yorkville, Toronto’s revitalized and most prestigious luxury retail neighborhood. The bi-annual event hosts national and international designers, entertainers and the fashion community to create a touchpoint where fashion is embraced and celebrated. As the leading fashion event in Canada, Toronto Fashion Week® x RE\SET™ creates a catalyst for media engagement, retail activity and global connectivity.

The founding partners are Yorkville Village, The Hazelton Hotel, Freed Developments and Hill & Gertner – an ownership group comprised of several of the country’s top companies in real estate, development and luxury hospitality.

Website: TFW.to

About RE\SET™
In February 2017, THE COLLECTIONS™ launched RE\SET™ a platform offering designers an opportunity to present their collections direct to consumer and the industry. RE\SET™ currently takes place bi-annually in September and February (prior to New York Fashion Week) and is in partnership with the official Toronto Fashion Week® x RE\SET™ located in Yorkville. RE\SET™ provides designers with a variety of presentation formats including: traditional runway, static presentations, a designer showroom model and has cumulatively featured over 100 participating designers.

Website: reset.fashion

SOURCE Osteoporosis Canada

For further information: Nora.Hickey@edelman.com, 416.850.0679 Ext. 5232 or Maryann.Nasello@Edelman.com, 647.252.2874

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