In unprecedented times despite the many challenges faced, Osteoporosis Canada continued to meet the needs of Canadians over the past fiscal year. In the face of a global pandemic, where in addition to managing our own personal circumstances, organizationally, we are proud of our abilities to quickly pivot and sustain our organization.
We are filled with gratitude for our donors, volunteers, partners, clinicians and researchers and staff who banded together to ensure we were able to continue in providing resources, information and engagement opportunities that became even more vital in supporting Canadians in their bone health and in managing osteoporosis and their risk of related fractures.
In March 2020, all face-to-face programming ceased with all programming becoming accessible through virtual platforms. This transition while challenging for some at the outset, created a positive opportunity to reach individuals and communities previously inaccessible by traditional means.
Online webinars and support groups flourished and people across the country found ways to stay engaged, informed and connected which was even more important as lockdowns and restrictions saw many of us unable to see loved ones and participate in regular day to day activities. These virtual opportunities provided the much-needed contact to combat feelings of isolation and touchpoints in fearful and uncertain times.
The response from our donors and partners was inspiring and allowed for the creation of new and innovative virtual programming including the cooking demonstration webinars and cook-along program, launch of Unbreakable – The OC Podcast, current and insightful information through the OC Blog, and OC Replay where you can watch some of OC’s most popular previously recorded content.
The number of virtual support groups increased, and new groups were added with the focus on men and osteoporosis, individuals under 40 and those located in Atlantic Canada. Funding provided us with the ability to continue creating opportunities for education, engagement and support while continuing to raise public awareness of a disease that affects 2 million Canadians.
Again, we extend our heartfelt gratitude to all Osteoporosis Canada supporters, partners, volunteers, generous donors and staff. Your continued involvement allowed our organization to persist in uncertain times and even provided the unexpected opportunity for growth. This confidence and commitment allows us to reach and support the ever growing number of Canadians who now, more than ever, will need our help as we strive to achieve our vision of a Canada without osteoporotic fractures.
Together, we will make Canadians unbreakable.
