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ALEX AND ANI has created a unique way to support the community by bringing people together to shop, socialize, and give back so they can truly be CHARMED BY CHARITY. Through these in-store CHARMED BY CHARITY events, ALEX AND ANI helps local charities and foundations raise awareness of their mission, as well as funds, by donating 15% of event sales to the designated charity or foundation. Osteoporosis Canada has been chosen for a CHARMED BY CHARITY event We will be able to spread the word about the impactful OC is doing. Our mission is to spread positive energy and to support our local communities, one organization at a time!